Air China plans to improve the customer experience on flights as it takes on rival carriers and alliances, including Cathay Pacific and Delta.

In a story on eglobal Travel News Jill Walsh writes that China’s largest international carrier is working on more than 100 service improvements to lure in business and increase its yields, especially in first and business class.


"Some of the improvements to the passenger’s service experience will cover onboard catering, seat comfort, inflight entertainment, call-centre operations, and maintenance and cleaning. The airline is also deploying a mobile-phone text messaging system for passengers on the go."

The full story can be read here.